Akavya Homes runs luxury serviced apartments in Dehradun, but it's effectively pre-digital — no website, no social, no reviews; it exists only inside the OTAs. A paid, creative and social engine is how it builds an owned brand — once the foundation is in place. This is the plan — three engines, the moves under each, and the lever every move pulls.
Akavya Homes was scored on the channels we'd run — paid, creative and social — against the 2026 hotel-marketing playbook. This page turns those findings into a concrete plan: what to build first, and in what order.
Growth for a pre-digital Dehradun serviced-apartment brand comes from three multiplying moves on paid + social:
You're starting from zero on owned channels — no site, no social. That's not a weakness; it's 95 points of pure upside, built in the right order.
Akavya is starting from near-zero on paid and social — there's no website to advertise to and no social presence yet. That's the upside; a landing page + social foundation come first (we can build the page as an add-on).
There's no website, no tracking and nothing paid — paid can't run without a destination. The first step is a simple landing page + tracking (available as an add-on), then acquire.
A 'luxury serviced apartment' brand lives on visuals — and there's no ad creative or content of any kind today.
Three engines that multiply — paid reach, the creative that earns the click, and the social presence that compounds the brand.
Set up tracking, launch paid + creative + social, then scale — workstreams run in parallel, each month compounding the last.
For hotels we run three core engines — social media, performance marketing and ads. AI & automation is available as an optional add-on.
This is the plan we'd run for Akavya Homes — paid, creative and social, built in the order above. Once the scope is approved we kick off with the Week 1 foundations and have your first campaigns live within the month.
Compound the brand with social
There's no Instagram or Facebook presence at all — for a luxury-stay brand in a leisure market, that's the whole top of the funnel missing.
Make the profile convert
Keep a 3–4/week cadence
Manage the community
One shoot, every channel