Akavya Homes runs luxury serviced apartments in Dehradun, but it's effectively pre-digital — no website, no social, no reviews; it exists only inside the OTAs. A paid, creative and social engine is how it builds an owned brand — once the foundation is in place. This is the plan — three engines, the moves under each, and the lever every move pulls.
Akavya Homes was scored on the channels we'd run — paid, creative and social — against the 2026 hotel-marketing playbook. This page turns those findings into a concrete plan: what to build first, and in what order.
Growth for a pre-digital Dehradun serviced-apartment brand comes from three multiplying moves on paid + social:
You're starting from zero on owned channels — no site, no social. That's not a weakness; it's 95 points of pure upside, built in the right order.
Akavya is starting from near-zero on paid and social — there's no website to advertise to and no social presence yet. That's the upside; a landing page + social foundation come first (we can build the page as an add-on).
There's no website, no tracking and nothing paid — paid can't run without a destination. The first step is a simple landing page + tracking (available as an add-on), then acquire.
A 'luxury serviced apartment' brand lives on visuals — and there's no ad creative or content of any kind today.
Three engines that multiply — paid reach, the creative that earns the click, and the social presence that compounds the brand.
Set up tracking, launch paid + creative + social, then scale — workstreams run in parallel, each month compounding the last.
For hotels we run three core engines — social media, performance marketing and ads. AI & automation is available as an optional add-on.
This is the plan we'd run for Akavya Homes — paid, creative and social, built in the order above. Once the scope is approved we kick off with the Week 1–2 foundations and have your first campaigns live by Week 3.
Compound the brand with social
There's no Instagram or Facebook presence at all — for a luxury-stay brand in a leisure market, that's the whole top of the funnel missing.
Make the profile convert
Keep a 3–4/week cadence
Manage the community
One shoot, every channel